socialmedian: Tech execs: how to reach “normal” users with PR and with TechCrunch/GigaOm et al

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Tech execs: how to reach “normal” users with PR and with TechCrunchGigaOm et al

Source: Scobleizer

Jul 05, 2009

Summary

Ahh, the New York Times has an interesting article on PR in the tech industry. Funny that Brooke Hammerling doesn’t even live in Silicon Valley. But Silicon Valley is no longer a location, it’s a state of mind (I’m writing this in London where I am hanging out with a bunch of geeks and last night we met a bunch of local geeks who are doing some interesting things).

One quote, that caught my eye (it caught TechCrunch’s founder, Mike Arrington’s, too) is this one from Roger McNamee, after Brooke suggested a company’s founder talk to tech bloggers, like TechCrunch, All Things Digital, and GigaOm.

“Why shouldn’t we avoid them? They’re cynical,”

He didn’t like that advice, saying those blogs are cynical.

Whoa? GigaOm cynical? That’s your first mistake, Roger.

But that quote belies other mistakes in thinking as well.

First of all, it’s not the right reason to avoid TechCrunch or GigaOm.

The right reason?

Because people who will use your product don’t read those tech blogs and they don’t read the influentials who read those sites.

The influential part is very important. How

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