['Game Mag Weaseling' is a weekly column by Kevin Gifford which documents the history of video game magazines, from their birth in the early '80s to the current day.]

After I lamented in this column that I can't find the UK edition of PC Gamer anywhere nearby (even though PC Zone is oddly not a problem), deputy editor Tim Edwards kindly came to my rescue and sent me the June and July issues. My thanks go out to him. I'm going to be sending him meat and a novelty hat shortly.

I wanted a recent look PCG UK because they undertook a large redesign back with issue 201 in June, one where apparently everything from the front-cover logo to the main text font was reworked. It was apparently a substantial change of pace, because even though I don't get to read the UK PCG all that often, I still got emails asking me what was up with the redesign, about how weird it was to see Britain's best-selling print PC mag in this shape and form.

And it's all a bit surprising to me, because what may seem like a remarkable transformation to the Empire's eyes looks a lot like...well