My RSS Feed is a Thinker and blog is #1 for online personal brand thoughts. Dan Schawbel is Gen Y and geared to Gen Y personal brand, but you will benefit regardless of generation. He has Just Posted the Following on his blog:
When you make your decision to begin building your personal brand (what are you waiting for), it’s essential to first define what your goals are. This post will take a look at how to start at your end goal and then build a reverse time line to today. I like to call this exercise “ahead to dead”, because it really gives you an idea of what your goals are and how to reach them before you move on.
Let’s get at it!
Start at the end
What is your ultimate goal for your career, life, and family? How do you want to be remembered in each of these areas? The answer to these questions may take some time to find, but I promise when you know what you want for your career, life, and family, you’ve got a great foundation. You’ve also done something most people never take the time to do.