In the days before Social/New Media getting ranked for keywords were complex strategies. It required meta tags and specialized knowledge that only web designers and search engine optimization (SEO) specialists knew about. No one really understood how keywords worked and SEO specialists worked hard to keep the process shrouded in mystery.
With blogs, online video and other New Media Channels though, keyword mastery (and ranking in Search Engine Results) came within reach of people like you and me.
You didn’t have to wait for your web master to update your meta tags or build a web page for you. You could just create a keyword rich headline, sprinkle some killer keywords in key area of a blog post and optimize the permalink URL and hit publish and voila - you’ve created your own keyword rich blog content all without the help of an SEO specialist.
New Media has helped abbreviate part of the keyword process: simplifying the technical how-to aspect of embedding keywords in your Hub Site. But the process for selecting killer keywords, can still cause of bit of confus