What could be better than showing "well endowed" blondes on a roller coaster to show the effectiveness of a bra? Not a whole lot of things, according to Ultimo Bras, so they put it to the challenge:

This video, seen on Suchablog, does make us question the pertinence of such an action. Granted, the idea is funny and original, but does it really help out the brand? The people that will enjoy the video the most are men, not the women who actually buy bras. This is of course unless the men in question have such large chests that they need to wear one... ;)

All in all, its definitely something, but not necessarily that useful, although it does generate conversation. It does allow Ultimo Bras to stand out from its competitors that portray women in a much more modest way.