For marketers, Twitter has been a dream come true. It’s an open platform growing at a phenomenal rate. This combination can allow a single tweet to be seen by thousands of potential customers. But as Twitter continues its mainstream ascent, it has been targeted by spammers and scammers, something that doesn’t help legitimate marketers or users at all.
Yet despite its spam woes, Twitter has somehow avoided an overflow of content from one of the Internet’s biggest industries: porn. Well, until recently that is. An interesting article in MediaPost describes both marketers and Twitter users noticing an increase in pr0n-related spam, and they are not liking it. The issue makes us wonder: should Twitter stamp out pornography; and how should they go about it?
Twitter Users’ Feedback on Pornography
The MediaPost piece essentially quotes some of Twitter’s active marketers on the issue of Twitter and porn. What they have to say, though, is not pretty at all. While you can guess how users react in the piece, Ben Smith of MerchantCircle sums up the problem best: