My RSS Feed is a Thinker and blog is #1 for online personal brand thoughts. Dan Schawbel is Gen Y and geared to Gen Y personal brand, but you will benefit regardless of generation. He has Just Posted the Following on his blog:
Answers to recent questions people are asking on Twitter about personal branding.
Branding for career purposes only or not
Mohammed S. Al-Taee, @BrandMyCareer, twittered: Is personal brand depend on person career/occupation?
Jacob Share, @jacobshare: No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many people build their personal brands to become known as experts in their field or industry - like us bloggers here on the Personal Branding Blog - but you could also aim to have a strong personal brand in non-professional types of communities such as your local church/synagogue/mosque/etc. or among people who share a hobby with you.
Importance of user names
Henry Whicheloe, @henrygw, twittered: How important is your user name in creating your own personal brand ?