Readers may have noticed that Google changed the way it displays search results this week: the Google logo is smaller, results are indented and spacing has been added above the search box. Google also removed the page size indicator, which gives you a hint of how long the page might take to load.
Reader Marek Foss sent us screenshots comparing the old and the new layout (below), which he feels looks more like Google AdSense than a page of Google search results.
And yet we know that such changes can have a significant effect of Google’s revenue and page load times – removal of features (eg. page size indicator) gains a fractional boost in load times, for instance. We also know that Google is meticulous in optimizing pages, and that asking the user what they want (as we do here) might not result in the correct answer, as a CNET article last year explained:
For example, Mayer said, the company wanted to find out how many search results to show users–the customary 10, or 20, 25, or 30? When asked directly, users said they’d like more results on a page, but test