socialmedian: Is Social CRM about automated relationship building?

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Is Social CRM about automated relationship building?

Submitted by Socialmasses from blog

Jul 03, 2009

Summary

Couple of days back I was presenting (in a teleconference) about Social CRM to a group of business analysts & developers working in the consumer goods industry.

PeopleBrowsr's Campaign Builder for Twitter.

I was introducing them to the concept of Social Media, Social Networks, some statistics as to why businesses should heed them & how the "consumer generated media" (CGM) affects the CRM functions of Sales, Marketing & Customer Service. The presentation was midway when I was interrupted by someone in the audience & was thanked for introducing the concepts. I was informed that there was nothing new in my presentation & that they already knew all about Social Media & had already built a tool for generating reports from the data that their tool grabs from the various social sites.

The group wanted to know if I had any better technology to showcase which could automate the text analytics even more & provide better insights. One another person was also interested in knowing how can social media marketing help him in sending coupons as part of his marketing campaigns. ...Read the full article

Comments (1)

Michaelfidler,

Jul 08, 2009

@nigelwalsh Here's the post I mentioned. It's kind of funny. I went on a sales call, and they didn't get it. So,get used to it. The part about eavesdropping is interesting.