In case you missed it, I was a guest on Jay Baer's Twitter 20 interview on Twitter this week. Thank you for that, Jay. It was fun, especially since I had no idea what questions you were going to ask.

I met Jay at SxSWi when I had the opportunity to have face time with him and a group of smart professionals like Debbie Weil and John Havens of BlogTalk Radio.

We had a reunion recently at Marketing Profs B2B Forum in Boston. The Twitter appointment with 20 questions was a natural progression - although some call the medium a regression.

The ultimate presence tool, Twitter allows people to be "on air" without having to move away from the office and making a big production. Everyone can play and participate.

Some of the points that resonated - read: were retweeted - most with the audience from the dialogue were (emphasis mine):

• Companies should let go of assumptions when listening. There’s such a thing as thinking you’re too smart.

• Hire those who lean forward, who are curious and interested, who listen before they answer, who love learning.

• Brand is not the logo,