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Faris Yakob Dissects Social Media From The Agency Point Of View
Submitted by Georgedearing from blog
Jul 02, 2009


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Summary

I like Yakob’s slide set below and some of the points he makes in his blog post on the  hype and chatter surrounding social media, particularly this one aimed at brands.


So, looking at a short term ROI when assessing the value of social media is antithetical to the emerging reputation and gift economy that operates there. You need to take a longer- term view. Brands need to pay it forward in social spaces.



Be Nice Or Leave
View more documents from Faris Yakob.





Related articles

  • McCann NY on using Social Media (marketing.fm)

  • Excerpts from a Smart Social Media PR Gal (tattletech.net)

  • Fileshare: The Return On Your Social Investment (graymatterminute.com)





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