socialmedian: Create Your Own Tag Cloud

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Create Your Own Tag Cloud

Source: Nico's shared items in Google Reader

Jul 02, 2009

Summary

There is a new web application that we have been using within our Digital Influence practice that I believe can be beneficial when beginning just about any initiative. It’s called “Tag Crowd” (http://tagcrowd.com/) and essentially, it allows you to make your own tag cloud from content that you either upload or copy and paste. You can also add in a URL and they will create a visual tag cloud of the word frequency contained in that entire site.

So how would this tool be useful in a PR setting?

Let’s say that you are developing a media list or influencer audit and come across a Web site that you think may be worth engaging for a client, but you aren’t 100% sold on the focus, or are a little unsure that the main topics would be relevant. Plug in the URL and you’ll get a visual map of all the key terms and categories listed on the site.

Another example. You want to get an idea of what a competitor is talking about, either on their corporate blog, or on their corporate Web site. Taking a look at www.cisco.com, for example, we find: