socialmedian: Rupert Murdoch: Facebook is Just a Directory

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Rupert Murdoch: Facebook is Just a Directory

Source: readwriteweb

Jul 02, 2009

Summary

Rupert Murdoch, the 78-year-old CEO and chairman of News Corp., just gave a revealing interview to The Street's Dan Freed. In this interview, Murdoch argues that the latest headcount reduction at MySpace was necessary because the number of employees at the company had grown out of control. In addition, he also told Freed that he wants the site to be very different from Facebook, which, in his eyes, is nothing more than a directory, while MySpace is a place "to find common interests, share music, that sort of thing."

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In the same interview, Murdoch also says that he has no idea how to monetize Twitter and that nobody has actually figured out how to monetize "the Web today to any extent other than search." Micropayments, in the eyes of Murdoch, are also not a good alternative to advertising revenue, though he still thinks that subscription models for his papers along the lines of what the Wall Street Journal currently does might be a solution for monetizing news content.

Facebook: Just a Directory

With regards to Facebook, we can't help but think that Murdoc