EC-Navi[J], a Shibuya-based tech venture running several web services such as price comparison site for e-commerce users, tied up with Japan’s second largest mobile company KDDI, and plans to launch a nationwide cellphone service as MVNO (mobile virtual network operator).  The service will start on August 3rd, and it targets on females in their 20s and 30s.

EC-Navi has an original point system allowing to exchange a variety of the third-party’s frequent customer program points to other program points or cash as you would like to have.   Based on a market research the comapany made, it learned that one of the most effective aspects when people choose a product was customer reward program.   By developing a combination of the point exchange system and an MVNO platform provided by Inphonix[J], EC-Navi can provide potential users with a new cellphone subscription menu allowing to switch the points earned from your cellphone usage to your favorite frequent flyer mileage program.

EC-Navi installs an original application on the phone before it is shipped to customers