I recently spoke with Ola Ryange, CEO of The Rynge Group and author of The Rynge Blog. Ola was recognized as one of the top 30 personal branding experts to follow on Twitter by  personalbrandingblog.com In this interview we cover how to develop your own personal brand and the importance of personal branding for small companies.

When did you realize the importance of personal branding? What inspired you to become an expert?

Actually my background in Personal Branding has its roots in my own personal development. When I was in college (around 1996-97), a number of events took place that boosted my personal development. I became much more secure with myself and started to understand my core values. I used the definition of personal branding as a framework for working with the evolution of a person.

I strongly believe in interpersonal relations for building personal brands. And a great part of business creation and growth is networking with clients, collab