While Facebook has over 230 million active users and has been rapidly growing around the world in the last 24 months, Orkut, the social network run by Google, has remained dominant in Brazil and India. Although Facebook has grown slowly in those two countries, it’s never been able to turn the corner - until now.
Starting about 60 days ago, Facebook’s growth began accelerating rapidly in both Brazil and India, growing several times faster in May and June than it did in March and April.
In fact, Facebook nearly doubled in Brazil during May alone. Its growth has continued in June, and today Facebook has just crossed the 1 million active user mark in Brazil for the first time ever - up 100% in the last 45 days.
Granted, Orkut still claims well over 20 million monthly visitors in Brazil, but we’ve seen this kind of pattern before. Facebook has the potential to double in new countries every 2-3 months several times over as it spreads through new populations, but it is probably still too early to claim that this is the canary in the coal mine for Orkut.