My RSS Feed is a Thinker and blog is #1 for online personal brand thoughts. Dan Schawbel is Gen Y and geared to Gen Y personal brand, but you will benefit regardless of generation. He has Just Posted the Following on his blog:



If you currently have a successful blog with a moderate fan base of subscribers, you might be considering the benefits of having a book to expand your personal brand. One of the most difficult parts of getting started is figuring out how to market the ideas and blog content you have in book form, without republishing your blog posts or ideas in the same way. The more unique you can make your book content, the more likely your subscribers are to buy it. For an in-depth look at any of 8 the following methods to turn your blog into a book, you can sign up for my writer’s newsletter here.



Here are 8 ways to turn your blog ideas into a full-blown book:



For blogs in general:



Write about a topic broader than your blog - If you write a blog about golden retrievers, consider writing a book about dogs in general.



Write about a niche within your blog