socialmedian: Measurement Strategies For 5 Social Media Goals

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Measurement Strategies For 5 Social Media Goals

Source: PR Communications

Jul 01, 2009

Summary

Measuring company goals in social media all depends upon what those goals are, be they: Sales, higher SEO rankings, crisis communications, thought leadership etc. In this post I provide five social media goals and some strategies for measuring those goals.

Though one caveat I'd give is that in my experience those social media efforts that include customer service or product marketing research typically have a great return on involvement in social media and online community. Why? In addition to reaching customer support and product innovation goals, those activities are great content strategies that turn ordinary customers into evangelists (for an example, take a look at my case studies at from the Corporate Blogging Survey at my old company Backbone Media).
[A List of Goals and their Measurement Strategies] (1) Sales - Goal conversions, some identifiable increase in conversions through social media. In the Boston AMA we've seen increased retention rates among members involved in social media.

(2) Higher SEO Rankings - Build a list of keywords and monitor the

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Comments (4)

Albertrevette,

Jul 02, 2009

in my opinion it all a facets on the same coin, so if you are effective in one generally you are effective on all other fronts, sales comes to popular site, popularity is a derivative from good communicaton, etc

Symonthuo,

Jul 02, 2009

Social media are like jigs.

Social Smart,

Jul 02, 2009

I agree with Albert. That is precisely the basis on which we built our Social-smart application - http://social-smart.com - all branding, research, marketing and sales interplay with each other in an ongoing process - much like Jeramiah Wang's Hub & Spoke model - http://www.web-strategist.com/blog/2009/06/25/report-companies-should-organize-for-social-media-in-hub-and-spoke/

Symonthuo,

Jul 03, 2009

I mean:In early days, people used to make contacts in traditional dances. Culturally if you could give a fancy jig because they were several cherographies(styles) , the more marketable...So with social media....