My RSS Feed has a consistent personal brand on, well, personal brand and career topics. Maria Elena Duron has Just Posted the Following on her blog:



Beverly Macy, one of the contributors to Dan Schawbel's Personal Branding Blog (which I am the editor of), wrote a great post about The Michael Jackson Brand.



No doubt his brand is internationally known!



One of the comments about her post stated, "that while he has a great brand, great brands do not ensure happiness. Be the brand that you know you can handle."



There is much wisdom in that statement. And, that is why I'm such a proponent that personal branding is about being authentic to your strengths, who you are and your vision, purpose, values and passions. It is not about positioning.



Sixty percent of personal branding is uncovering and discovering who you really are. Rarely, does anyone spend the time in self discovery. We look for quick fixes or someone else to emulate.



Finding out who you are, what you want and why you do what you do are the cornerstones of personal branding. If you don't address those are