socialmedian: Attention Executives: 73% of You Need to Fire Yourselves

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Attention Executives: 73% of You Need to Fire Yourselves

Source: TechCrunch

Jun 30, 2009

Summary

I still think “Enterprise 2.0” is a meh business trend with a horrible name. It’s not that social media/collaboration tools don’t have a role in business, and I agree there are some situations where consumer tools aren’t the right fit. A great example is Twitter versus Yammer. (Oh, if you only saw the conversations that happen on TechCrunch’s Yammer feed…)

But I don’t see Enterprise 2.0 becoming a big area of corporate spending. The tools are too cheap and easy to replicate with tons of free alternatives, and many of the vendors are just not ready for prime time. One exception might be blogging software, but don’t most companies who want a corporate blog have one by now? Rather than the next Oracle (who by the way was one of the study’s underwriters) or even Salesforce.com emerging from this space, I’m betting that existing software-as-a-service companies incorporate the functionality themselves or you get a lot of built-in-house code.

There’s also the problem that nearly 20% of executives have no idea what “Enterprise 2.0″ is. That comes from a new study that’

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