This week’s Daily Record column is entitled “Five Things Lawyers Should Know About Social Media.”

A pdf of the article can be found here and my past Daily Record articles can be accessed here.

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“[S]ocial media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).”

— WIKIPEDIA ENTRY FOR SOCIAL MEDIA

Online interaction is now commonplace. Networking sites, including Facebook, LinkedIn and Twitter, are becoming mainstream. Opportunities for attorneys to connect and interact with potential clients are endless.

Before jumping on the “social media” bandwagon, however