Do you have hardly any time to write for your blog? Most people feel as you, so at least you’re not alone. But let me tell you something which may surprise you.
For a new project I’m doing with Grant Griffiths (sorry, can’t tell you what it is, yet), we recently conducted a blogging survey in which people gave some puzzling and conflicting answers. One question on the survey asked: why do you have a blog? Out of the possible choices, the number one answer was: to get more customers for my business.
Another question was: what’s the biggest problem you have with blogging? This question wasn’t multiple choice, it was a short answer essay. People could’ve written anything they wanted; there were no choices to influence their answers one way or another. And do you know what the most common answer was? I’m sure you’ve guessed based on the headline for this post. Most of the respondents said their biggest problem with blog marketing was not having enough time to devote to it.