My RSS Feed is a Thinker and blog is #1 for online personal brand thoughts. Dan Schawbel is Gen Y and geared to Gen Y personal brand, but you will benefit regardless of generation. He has Just Posted the Following on his blog:
Like millions of people around the world, I was shocked and saddened by Michael Jackson’s untimely death last Thursday.
I found out on Twitter. And,* it’s true, I’m a ‘closet’ Michael Jackson fan.* I realized that as his music and videos filled the airwaves - he was the backdrop of my life for decades.* And every song has memories - Beat It, Thriller, Bad, We Are The World….on and on.
Setting aside his trials and tribulations, his brand is so strong and well defined that his legacy truly will be that of a genius artist and a true humanitarian.* In fact, it’s not hard to see that his brand will most likely have an enormous resurgence and the positive will absolutely outweigh the negative.
The gold standard
At the core of a gold standard* brand is a passionate consumer/fan base. And this passionate community lives and breathes both offline a