socialmedian: Bit.ly’s Grand Plans, And Their Inevitable Clash With Digg: Bitly Now

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Bit.ly’s Grand Plans, And Their Inevitable Clash With Digg: Bitly Now

Source: TechCrunch

Jun 29, 2009

Summary

URL shortener and analytics service Bit.ly has been working on a new set of products, being referred to as “Bit.ly Now” internally, which will define the next stage of the company’s growth. The company confirmed these plans to us today. The services will include both a destination website as well as a distributed service via expansions to the Bit.ly API.

The core Bit.ly service, which lets users shorten web URLs into something suitable for Twitter and other services with limits on characters per post, has continued to grow quickly. 7 million URLs are shortened via the service each day, the company says, and 2-3 million of those are unique URLs Bit.ly has not seen before. Those Bit.ly URLs are clicked on 150 million times per week across a wide range of services - Twitter, Facebook, instant messaging, email, etc. Twitter itself now uses Bit.ly for URl shortening, and the service has quickly taken the lead in their market.

The magic behind Bit.ly are the stats that the service makes available on the underlying domains being clicked. Investor John Borthwick expla

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Comments (1)

Albertrevette,

Jul 02, 2009

I really do not share the aspirations for the new rival to digg, and I do not think that Bit.ly will stick in mind and memories of users, however it impossible that through the massive output of domain abbreviations public awareness will increase, but to believe that it will ever substitute digg that deeply in rooted in minds of every blogger is not not serious. understandable that number of social networks and platform will be using the service to shorten the urls submitted by user but that is totally different case scenario