Banner advertising is usually the first monetization option explored by any blogger looking to make some money. Within this method are two ways of going about it: (1) Using ad networks like Adsense and, (2) selling it yourself.

Some may get confused on the basics of how to sell your own ad space. In this article, I’ll shed some light on that by providing an overview.

Obviously, ads on your blog will be much more valuable to an advertiser if you have an audience and traffic. So, you’ll need to have that. The question is – how much?

There is no clear cut-off for this. Much of it depends on your market. Some markets don’t see much traffic by their nature, but the audience might be very dedicated. In this case, you can sell ads on your blog despite having what you perceive to be low traffic numbers.

Because of all the various markets out there, I’m not even going to try to give you a number for a cut-off. All I can say is that it depends.

Ahhh…the age-old question – how much should you charge? Again, it depends. My recommendat