socialmedian: Becoming An Open Enterprise: Five Lessons from Booz Allen Hamilton

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Becoming An Open Enterprise: Five Lessons from Booz Allen Hamilton

Source: ReadWriteWeb

Jun 26, 2009

Summary

On Tuesday, consulting firm Booz Allen Hamilton won the Open Enterprise Innovation Award at the 2009 Enterprise 2.0 Conference.

The portal that garnered them the accolade, hello.bah.com, has shown impressive adoption within Booz Allen, especially for a firm that's 90 years old. Since being rolled out in August 2008, it's been taken up for daily use by 40% of the 21,000-strong workforce, according to Walton Smith, who's worked as an evangelist for it.

But by now, the flurry of activity around the conference has subsided, and many are left wondering just what about Booz Allen's enterprise 2.0 initiative makes them innovative? What led their social software implementation to be successful, and what patterns and practices can we imitate? After taking a look, here are five characteristics that ReadWriteWeb feels were key to the success of hello.bah.com

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1. Empower Evangelists

The first thing to note about Booz Allen Hamilton's social software effort is that they didn't go out to just buy something and deploy it, end of story. They pinpointed and effectively ai ...Read the full article

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