socialmedian: MEDIAdeluge - Social Media How-to Guide: Getting Started

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MEDIAdeluge - Social Media How-to Guide: Getting Started

Submitted by Jasongoldberg

Jul 27, 2008

Summary

Yesterday, I was chatting with a friend of mine about the PR his startup had “fallen into.” They actually created a really cool iPhone application and people noticed. He was excited about the coverage, but while his company wants to be engaged with the media and users, he and his fellow entrepreneurs often find storytelling and driving the narrative around their brand takes a back seat to delivering product / shipping code. Product of course, is the right focus, but new social media tools are making the engagement piece of the puzzle a little easier. Read the full article

Comments (4)

Jasongoldberg,

Jul 27, 2008

Good article Christian. My advice though to these guys would be to just keep focusing on the product though. The product will create the PR, not vice versa.

Sarahcrisman,

Jul 28, 2008

Excellent article. It is so easy to lose focus in the 2.0 hub-bub... no wonder companies are nervous about delving into this space.

Christiananderson,

Jul 29, 2008

thanks, gigglewonk. we have a tendency to focus on the newest, shiniest things, which can make social media daunting for brands to delve into -- as you say. i tried to make getting started not seem so tough. That said, is there anything mission critical that i left off?

Christiananderson,

Jul 29, 2008

Jasongoldberg: I disagree. First, you have to separate media coverage from PR. The product may drive media coverage and initially that coverage might even be positive, but the product won't drive public relations.

The idea behind brands leveraging social media is not about coverage -- while it can be a nice side benefit -- the goal is engagement and new and emerging social media tools can help. Think about Twitter. Fantastic coverage, terrible PR.