There was an excellent Enterprise 2.0 conference session on Future of Social Messaging in Enterprise with David Marshak IBM Lotus, Fernando Egea Alcatel-Lucent, Joe Burton, Cisco, Marcia Conner, Pistachio Consulting, Mike Gotta, Burton group, Tim Young Socialcast, Dan York, Vixeo. Unfortunately, I did not get to hear all of it but here are some notes from what I did experience.
Marcia provides a series of pithy statements that fit the 140 character limit for twitter. I kidded her afterwards that she has learned to speak Twitter but this is a real complement.. When I was with a large consulting firm we were trained on how to be interviewed by the press and told to think sound bytes to get quoted. Twitter has raised that art. Here are some of the things she said that I agreed with and I tweeted the first two at the time.
Waste of time to be thinking about which tool to use rather than doing the job.
Need to know how to reach people who have insights.
Need to figure how to work smarter rather than focusing on tools.