This was an excellent panel at the Enterprise 2.0 conference. I was distracted and did not get everything but here area few bits. Ben Foster, Allstate, Morgan Johnson. JetBlue and Greg Matthews Humana participated on the panel. Peter Kim was moderator

Ben said social media can be a cure chasing tool. Morgan said it was important to manage both followers and following. I like that they are reciprocal to many of the their followers. I try to follow as many of my followers who seem sincere in their efforts even of they have a only a few followers so far. I guess I am a softy but I also believe in reciprocation.

Greg Matthews said they are trying to push forward in a new frontier as a company and not just be a health benefits company be a heath company. They want to help people take care of their health. For example, they launched bike sharing program. Humana has created an Innovation center web site to aggregate their social media efforts. Their content lives all over the web and the Humana innovation site brings it together.

The panel said there are two emerging