Okay, I lied. Seth has never written a book or detailed blog post about how to become a master networker. He’s written volumes on marketing though, and in my opinion, the two aren’t really that different. Networking is about finding people that can help you (the customers), figuring out a way to get their attention (the interruption), and then offering to form a relationship (the product) that’s beneficial to you both. Yes, it’s a mechanical way to look at relationships, and no, I don’t envision my loved ones as customers. I do believe that the line between business and relationships is fuzzier than most of us would want to admit. Read the full article
Yes, This is an interesting way to look at things. Like any Map, the Map is not the territory, but it helps to know where you are and where you are going.