socialmedian: Heyzap introduces virtual goods system for Flash web games

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Heyzap introduces virtual goods system for Flash web games

Source: VentureBeat

Jun 25, 2009

Summary

Flash games supported by advertising have been hit hard by the recession. But Heyzap hopes to help the masses of Flash game developers with a new virtual good system that allows the games to be monetized through micro-transactions.

While such systems are becoming common at game portals and social games, it is novel in Flash games and represents a big opportunity for developers to find new ways of making money, says Jude Gomilla, co-founder of San Francisco-based Heyzap.

The system is easy to install. Developers can integrate it into an existing game. For instance, they can add a couple of big weapons into a game that users actually have to pay for through a tiny transaction. Players can pay in Heyzap coins, which can be paid for with real money through services such as PayPal or Zong.

The retrofitting capability is important because Heyzap is tracking around 12,000 Flash games now. But it is better if the developers create a game around the virtual goods system so that it fits naturally into the game play.

Back in January, Heyzap launched a widget that allowed w

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