socialmedian: Indians trust 'word-of-mouth' advertising most powerful tool

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Indians trust 'word-of-mouth' advertising most powerful tool

Source: Hit Blog

Jul 26, 2008

Summary

A study has indicated that 87 per cent Indians trust recommendations from others over any other kind of advertising, making 'Word-of-Mouth' advertising the most powerful tool.

According to the recent global Nielsen Internet survey, India ranks fourth among the top ten countries globally which trusts recommendations from consumers. Hong Kong leads the list with 93 per cent. Seven of the top ten markets that rely most on 'recommendations from consumers' are in Asia.

Conducted twice-a-year among 26,486 internet users in 47 markets from Europe, Asia Pacific, the Americas and West Asia, Nielsen most recently surveyed consumers on their attitudes towards 13 types of advertising -- from conventional newspapers and television ads to branded web sites and consumer-generated content.

Newspapers came in second (77 per cent) on the list of advertising media that Indian consumers trust the most. However, consumer opinions posted online and brand websites came a little ahead of television advertising with 73 and 72 per cent respectively. Television came in at number fi ...Read the full article

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