socialmedian: Moving up in natural search

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Moving up in natural search

Source: Google Grants Blog

Jun 24, 2009

Summary

At a recent non-profit training held in our D.C. office, I got the chance to teach a group of issue campaign managers the basics of "search engine optimization" (SEO), or how to earn a spot for your content that is closer to the top of Google's natural (left-hand side) search results. It was a rewarding experience because we were able to take what's often a technical conversation and make it feel like something everyone could (and should) do.

Indeed, when most people hear the words "search engine optimization," they figure it's too technical for them or that it doesn't apply to them. But if you're running a long-term education or awareness campaign, you need to know how to improve the chances that interested users will find your information through natural search results. It's just as important as learning how to use your Google Grant effectively.

Fortunately, much of what you can accomplish with SEO doesn't require any programming or technical skills, but it does require a big-picture awareness of your issue. Because ultimately, you're not trying to rise to th ...Read the full article

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