socialmedian: Marketers Like Social Media for Direct Marketing

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Marketers Like Social Media for Direct Marketing

Submitted by Zhiq from Google Reader

Jun 24, 2009

Summary

StrongMail Systems, Inc., released new survey data that points to the emergence of social media as a direct marketing channel and a significant planned investment in email marketing and social media programs in the second half of 2009.
The survey revealed that social media is a hot initiative with email marketers, with 66% planning to integrate the two channels in 2009, and 48% who have already formulated a strategy for achieving this initiative. Of marketers planning to increase budgets in 2009, 83% will increase spend in email marketing, followed by social media at 62%.

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