socialmedian: Why The Trust Agents Fan Page Works

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Source: The Brand Box

Jun 24, 2009

Summary

I’ve never been much of a Facebook evangelist. I know you’re out there, and I respect that, but I’ve just never seen the WHAM that makes me understand the business value of what Facebook really represents for a company.

I got a clearer picture today with the fan page for Trust Agents. (If that link doesn’t work because Facebook is dumb, go to your FB page, search for Trust Agents, and there you go.)

I tweeted that I thought this page was really well done, and many of you asked why. So, here you go.

(Oh, and as a perhaps-unnecessary-but-what-the-hell disclaimer, both Chris and Julien are what I’d consider to be good friends, and I hope they feel the same. So in case I need to disclose that I like and admire what they do to make you feel comfortable with my opinions, here you go. I’m biased. Hell, it’s my blog. Everything here is biased.)

What’s Awesome

This page has absolutely nothing to do with buying the book. They didn’t build this as their sales channel. It’s about the principles behind the book. That gives it longevity long after the book sales have cooled of

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