socialmedian: iPhone In-App Purchases Already Leading To The Dreaded Two Words: Bait And Switch

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iPhone In-App Purchases Already Leading To The Dreaded Two Words: Bait And Switch

Source: TechCrunch

Jun 23, 2009

Summary

Since it launched a year ago, Apple’s App Store has had a series of successes (50,000 apps, a billion downloads, transforming the market), but also some failures. While plenty of people talk about the abundance of junk apps in the store, I have never seen that as a problem since no one is forcing anyone to download them — and believe it or not, some people actually do, for whatever reason, love fart apps. But one real problem has been Apple’s uneven policy when it comes to the acceptance and rejection of apps into the store.

It looks like we should be seeing some improvements on that front shortly, as the new iPhone 3.0 software has parental controls built-in which will restrict kids under a certain age from using certain apps. While that won’t solve some silly rejections, it should ease the burden on app screeners having to look closely at apps that are clearly intended for a mature audience.

So, I’m hopeful on that front. But there’s a new potentially troublesome front opening up as well: Bait and switch apps. Yes, the old practice of luring customers with a

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