With the news coming out of F8 this week, it was hard to not get caught up in the enthusiasm for Facebook Connect, the new authentication methodology which will allow you to login to third-party web sites using your Facebook ID and port your friend graph from Facebook with you. On the one hand, you have to admit this is revolutionary. The web will be transformed from the still (somewhat) closed system it is today, to a massively social experience - it's the "always logged-in internet." On the other hand, the company bringing this web to us is Facebook, the same people who had to be told by their users why Beacon was a huge mistake. Do you trust Facebook to control the next iteration of the web?
Facebook Connect
As Facebook Connect grows and is adopted by more sites, it will push your social graph to the far corners of the web, out to places where it doesn't even exist today - that is, places like the corporate web sites whose own attempts at creating social networks of their own were a waste of money. These businesses never needed a social network - they need t
I disagree that this obsoletes brand sponsored social communities. Our Brand Nets software powers evangelist communities for companies like Houlihans. The promise of Facebook connect in this context is to remove friction between FB these sites and enable using pubic social nets as recruiting and social media distribution points for brand sites. Looking forward to testing it and see if it lives up to the hype.