socialmedian: How to Use Twitter to Find Local Blog Content

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How to Use Twitter to Find Local Blog Content

Submitted by Matthew Sboc from Google Reader

Jun 20, 2009

Summary

Twitter is responsible for the most popular blog post we’ve written on any of our four hyperlocal real estate blogs. Here’s how it happened, how we use Twitter as a content source for all of our local blogs, and how you can do the same.

Twitter, Kanye West, & Local Blogging

It was just about a month ago when I saw this tweet from a fellow Tri-Citian:

The link points to a blog where rap star Kanye West is shown wearing a Kamiakin Braves letterman jacket while appearing on BET television. Whoa. Major celebrity wearing the jacket of a local high school in a TV appearance??!!?? Crazy. I grabbed a couple of the photos and wrote this post on our Kennewick Real Estate Blog within 15 minutes of the original tweet.

What happened?

You can imagine how this news spread like wildfire throughout all of the local high schools. When the kids and parents went online to search for “kanye west kamiakin braves” and related terms, our blog post showed up first. We’ve received 25 comments on that post, far more than anything we’ve ever written, and here’s a look at the traffic spike (

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