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Marketing, Television: The box battles on, SINGAPORE, MARKETING, Branding Marketing, Below the line advertising marketing direct marketing, Auditing Measurement Media ROI, Audience measurement ROI Media, Alliances Media Marketing Advertising, Broadcasting Media TV, TV Broadcast Media, | Market-interactive.com

Submitted by Aplink

Jun 19, 2009

Summary

Last month the local arrival of a new online reality TV show - Supermodelme.tv, which has an attractive technology for marketers to use as it offers views instant information on the brands worn on the program - demonstrates that the idea of traditional television content is rapidly changing.

Branded content is part of this evolution. More brands are delving into this area and its not hard to see why. As every marketer and their personal assistant knows, content is king.

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