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Mollom's Spam Filtering Helps Fast-Growing NowPublic
Source: ReadWriteWeb
Jun 18, 2009


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Summary

Editor's note: we offer our long-term sponsors the opportunity to write 'Sponsor Posts' and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.



The Web is changing. In today's world, user participation can make or break a site. Allowing users to react, participate, and contribute while keeping your site under control can be a huge challenge. If poor-quality content or spam hits your website, it can undermine your site's search engine listing, damage your brand and reputation, and degrade your visitors' experience. Good user-contributed content, meanwhile, can add a lot of value to your site, which translates into more activity, improved stickiness, and more and better monetization opportunities. As the Web continues to become more social, more websites will need a strategy to deal with spam and unwanted content.


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