socialmedian: Adgregate Markets Snaps Up Widget Maker Gydget

User-submitted headlines for this story

Clip

Adgregate Markets Snaps Up Widget Maker Gydget

Source: TechCrunch

Jun 17, 2009

Summary

Transactional advertising network provider Adgregate Markets, a finalist at the most recent TechCrunch50 conference, has announced that it has recently acquired Gydget, a venture-backed startup in the widget business.

Gydget, which powers a platform for fan-driven, viral widgets primarily centered around entertainment and consumer brands, will be folded into Adgregate’s ShopAds, a fairly innovative advertising network that enables customers to complete secure transactions within Flash-based ad banners. Adgregate Markets seems to be onto something, recently proven by the fact that the company scored a distribution deal with Google’s DoubleClick, enabling advertisers on that platform to integrate ShopAds widgets with just a few mouse-clicks.

The press release boasts about the Gydget ad network currently reaching more than 30 million impressions per month, and also mentions ShopAds widgets have currently been installed 200,000 times.

While the acquisition makes sense on the surface, when you dig a little deeper you’ll note that Gydget seemed to be running out of f

...Read the full article

Comments (0)

Add Your Comment