socialmedian: A Soliloquy: The Language of Social Media

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A Soliloquy: The Language of Social Media

Source: PR 2.0

Jun 13, 2009

Summary

While I was traveling in NY for InternetWeek and DC for the Vocus conference recently, Mark Olson sent a note inviting my thoughts on a post he was authoring on the subject of authenticity versus authority. I immediately replied, “I’m in.”

This is a subject that is garnering much of my attention and contemplation as they are among the key words that orbit the social media marketing universe and are in danger of spinning off course and into a black hole of obscurity.

We stand at a crossroads where the language of social media either matures and develops or depreciates and decays.

In his post, “Authenticity vs. Authority,” Olson featured an industry-leading ensemble of leading minds and voices in the new media marketing landscape including, Seth Godin, Chris Brogan, David Meerman Scott, Mike Volpe and yours truly.

Seth Godin, author of ten international bestsellers including Tribes:

“If it’s a word game, then authority wins, because authority is about the perception of the consumer. If they believe you an authority, y

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