Fact:  Only 24% of U.S. marketers consider their firms to be “digitally savvy”. –eMarketer

Last December, the Wall Street Journal coined the term ‘marketing technopologist’ to describe a new breed of marketers who will bring together the strengths of business, technology and social interaction.  This person will combine the diverse skills and backgrounds of a marketer, technologist, and social anthropologist to study how digital advances are changing culture and media.  As a result, we will see the rise of a digital marketer; someone who will be as comfortable talking about new technology as they reviewing creative with their agency.  This marketing technopologist will understand not just what Twitter is, but why it might be a fundamental shift in how consumers seek out customer service from brands.  They will be able to talk about the importance of Facebook Connect, Open ID and social graphs, while also looking at how to apply those tools to their business.  In other words, marketing technopologists will be able to look beyond the “shiny objects” of technolog