socialmedian: Nine Ways to Enlarge the Social Media Audience

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Nine Ways to Enlarge the Social Media Audience

Source: louisgray.com

Jul 23, 2008

Summary

Guest post by Mark Dykeman of Broadcasting Brain (FriendFeed/Twitter)

Let’s take a moment to pause from our normal pontifications about A-Lists, aggregators, egoism, elitism, monetization, commercialization, capitalization, and such and talk about something bigger. This is something that would ultimately benefit the overall audience that we all share today and something that would act like the fabled tide that lifts all boats.

Let's make the social media audience bigger. Let’s get more readers, more engaged commentators, and more bloggers. Let’s permeate into even more sectors of interest. Let’s aim for every adult in the world to be an active reader of blogs.

You might think that I’m joking but I’m not. I think it’s in every blogger’s interest to make the blogosphere, and its reading audience, bigger.

Why do we need to expand?

Attrition – eventually we’ll move on for one reason or another (yes, I’m thinking very long term here) and the blogosphere’s audience will eventually be reduced to a smaller, weaker size
Increase adoption and acceptance of blogging as a

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Comments (3)

Thomaspower,

Jul 24, 2008

As ever Louis is right on the mark.

Web2marketing,

Aug 01, 2008

for me the most important point is:
7. Focus on Long Term Payback

SMM has always to be long term - doesn´t matter which new services you use - you need a long term strategy...

Antoine Bertier,

Aug 01, 2008

Great article. I agree with the general message. But I'd also point out that "every adult in the world" really means every adult who can:
1/ read
2/ have regular access to computer
3/ understands english

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