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Just Verb It? A Legal Perspective on Using Brands As Verbs: Part I : Duets Blog
Submitted by Markwing
Jun 15, 2009


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There is a growing interest and, quite frankly, a dogged persistence among branding professionals to select brand names that have the ability and potential to be "verbed." This makes trademark attorney types nervous and those of the "Dr. No" variety actually become unglued. Read the full article

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