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Summary
Comments (15)
Jul 24, 2008
In the right context, twitter can certainly be useful but just like we've seen with the web 2.0 craze (& life in general), anything good can be abused to ridiculous points but there are companies that do use it well. E.g., Freshbooks follows their customers on twitter and sent one of them flowers when she got stood up on a date. IMO, it boils down to whether companies use it to blatantly market themselves, or for the love. Just my 2 cents.
Jul 24, 2008
I liken twitter to flash bulbs -- little pops here and there that magically form a story sometimes.
Jul 24, 2008
I think it is - I wrote more about this here - http://businessontwitter.co.uk/twitter/2008/07/who-says-twitter-isnt-for-business-and-marketing/ - and here http://businessontwitter.co.uk/twitter/2008/07/getting-business-on-twitter-takes-time-dedication-and-discipline/ .
Maybe some people do use it as therapy, and others to tell us what they're havign for dinner, but in my view it is a perfectly valid marketing and business tool, as the news sites that you're folowing have found out :)
Jul 24, 2008
For me, Twitter and SocialMedian occupy the same space - they bubble up the news that others in my field are reading... that I should also be reading. Without services like these, I'd be mired in Google Reader for even more of my day.
Jul 24, 2008
For me, Twitter and SocialMedian occupy the same space - they bubble up the news that others in my field are reading... that I should also be reading. Without services like these, I'd be mired in Google Reader for even more of my day.
Jul 24, 2008
Yeserday, I had an important meeting with potential clients. the meeting started at 1:30PM. I was interested in hearing checking out the Amazon results, as I have been considering it for an investment.I knew. Mark Zuckerburg was also scheduled to speak around 1:30PM at F8.
Reluctantly , I swicthed my phone to vibrate, for the meeting. Standing in front a room of successful Nightclub owners, desperate to find ways to use the web and social media to boost their business, and create customer loyalty in a very fickle town. I placed my phone and glasses on the conference table in front of me, and began. About 15 minutes into the presentation,I brought up the idea of getting all the clubs promoters, to use twitter, the way the top blogger, and video podcasters to on the web. One of the club owners laughed out loud, telling me his daughter does that twitter thing with some of her friends, and its stupid. He continued by saying , "you came highly recommended to us,but with a stupid idea like that, perhaps we should look somewhere else". All of a sudden my phone began vibrating on the table, it started in spurts, and progressed into one long stream
Jul 24, 2008
It must have been the wax on the table or the wood by my phone vibrated
right off the table. I put it back because I knew what it was. It was Mark Zuckerberg speaking at F8. The one jerk said , "your phone must be broken, I've never seen a phone do that before". i replied, its not broken, that s the power of twitter. the power for your promoters with thousands of loyal followers to send out a tweet, "come down to the club its already getting packed, celebs at every table". My phone continued vibrating, it even shocked me, something was going on. The gentleman who invited me their and the head of this owners group, got up and told me to follow him back to his office. In office he hand me the contacts to sign. He wanted to know how I staged that, and that he thought it was brilliant. I told him its like this all the time. I know, a little exaggeration,now and then.
Bottom line, twitter is such a good marketing tool, it sold itself, I'm sure will work wonders for club promoters with their trendy clients as part of a broader strategy.
Jul 24, 2008
In my opinion, marketing belongs on twitter as much as it used to belong on Usenet. That is, not at all. Twitter is public space, but not in the same way that myspace.com or facebook are. Twitter is more like my living room than either of those two environments. I see Twitter as like a large house party, and I certainly wouldn't invite a marketer to a house party (buzz kill!)
Jul 24, 2008
when I first started thats what I thought it would be like. In Truth all dayand all night, bloggers try to get you to their blog to read a story, or an invite to beta test a new service. It's all marketing, but, because I love tech, I don't mind. i want to check some of these new sites or articles out.I understand where your coming from though. If it only occurred every once in a while then it would be distributive, and annoying to the community. Unfortuatly, it happens all the time.Some of twitter's most vocal advocates are the biggest abusers of this system. Therefore it is what it is. BTW, I also wouldn't invite a stranger to my house party!
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