socialmedian: Internet Strategy Essential Even for Offline Retail

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Internet Strategy Essential Even for Offline Retail - Nielsen

Submitted by Jacomeiring

Jul 23, 2008

Summary

The web’s role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to (pdf) a recent Nielsen Online survey, which found that among those who had recently made consumer electronics purchases in a store, 80% did so after first visiting the store’s website. Read the full article

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