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Can Twitter really be used for Business and Marketing? | Business on Twitter
Submitted by Nikki Pilkington
Jul 22, 2008


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Summary
I understand why people find it hard to see twitter as anything more than ‘fun’ and a ‘waste fo time’ - and indeed it can be both of those things (separately and together in fact!).

But Twitter can also be a great business and marketing tool. Read the full article

Comments (19)
Sarahcrisman,
Jul 22, 2008
I agree, Twitter is an excellent tool for networking. Perhaps it's a generational thing, Millenials and Xrs seem to be pretty adamant about having fun with our careers. We work as hard as our parents did, but we want cartoon whales and chatty friends to be a part of the daily grind.
Reply


Elclark,
Jul 23, 2008
It's a nacient industry with tremendous value in speed of information, consumer moderated input (compared to crap thrust at everyone by the media), and soon ... the ability to filter out simple banter from legitimate, wanted information. Just give it a little time, change happens and more useful applications will happen.
Reply


Cemarlotte,
Jul 23, 2008
If you're on Twitter, follow pbloco - a specialty peanut butter company. I think they use twitter to get the word out about there product and to build relationships/loyal fans.

Plus, you just might win a free jar of awesome peanut butter...
Reply


Kendra,
Jul 23, 2008
I agree. I use Twitter to share information about clients, products and services. I always try to do this in a fashion that provides recipients with value...not the hard sell. I first started using Twitter to build a fan base for an Internet celebrity who was in the process of moving into mainstream entertainment.
Reply


Deneyterrio,
Jul 23, 2008
Twitter is totally a form of entertainment and information for me although the recent influx of Brightkite usage has made me want to give up Twitter. More and more of my Twitter friends are posting where they are and it is almost always women. They post that they are at work and then they post that they are at home. This is a stalkers dream if you ask me.

As far as using Twitter for business good luck, I don't see it as a worthy tool. Twitter is a networking tool and could be used as a grass roots method of getting your word out. Such as contacting well connected people about something that you are doing in hopes that they spread the word
Reply


Jasongoldberg,
Jul 23, 2008
We've used Twitter to get the word out about socialmedian during alpha. Each week we provided a new alpha code to twitter users. This enabled us to purposely tap into an early-adopter audience of people who are already somewhat connected online.

We also use Twitter now to alert people to interesting stories.
Reply


Nikki Pilkington,
Jul 23, 2008
Well Deneyterrio, I agree with you that women need to think more about their Tweets, but have you read the article the above links to? I AM doing business using Twitter :)
Reply


Epilkington,
Jul 23, 2008
I think many folks, myself included, are using Twitter for business purposes- to promote blogs, businesses, and ourselves (after all, isn't that the most important brand these days?). And the more it becomes integrated with other social outlets (i.e. Facebook), the more people will embrace it as a tool to communicate with folks who share similar interests, work in similar spaces, or who have nothing better to do with their time that to follow fellow Tweeters.
Reply


Michaelfidler,
Jul 23, 2008
It is a powerful new marketing/promo tool, with a sizable following At the L.A. Summermash a couple of us discussed scenarios for business outside of tech. Area We came firing them off for all types of industry's.
Reply


Deneyterrio,
Jul 23, 2008
Nikki, glad to hear it. Twitter holds no benefit for me right now business wise but as you and others have shown it can be work.

One interesting note is that Twitter is being used in Japan and the folks at Twitter have been running ads on landing pages. Toyota for instance will have an ad on a users page and when you click on the ad it goes to the Toyota Twitter page. Innovative stuff and a great way to market but what about users like yourself that use Tweetdeck and/or Twhirl/Snitter et al? Those ads won't do Toyota any good

I like your site and I have bookmarked it, great source for Twitter related stuff
Reply


Ghennipher,
Jul 23, 2008
Even though I use twitter to have water cooler banter with colleagues and to keep in touch with locals, I use Direct Messages for more important business interactions. I've found that by just being fairly active on Twitter, I've been contacted by former and prospective business associates who want to engage. I think there's just something about seeing a person in a relaxed setting like twitter that helps businesses feel like they have a rounder understanding of them. Seems like it breaks down some barriers and, at least in my case, the marriage of "What are you doing?" and short, direct business communications has been blissful.
Reply


Michaelfidler,
Jul 23, 2008
Did you know the edit feature here has a problem if you post, and then try to fix something?
Reply


Ophelia,
Jul 23, 2008
I have come across a few Twitterers that need a bit more finesse when it comes to marketing. But like a hammer it's just a tool, but only in the right hands will it not smash your thumb.
Reply


Ian Mac Millan,
Jul 23, 2008
Use Twitter as the messaging mechanism within your team, as per BioTeaming. See http://www.bioteams.com/2006/07/18/group_messaging_instincts.html
Reply


Jasongoldberg,
Jul 23, 2008
@michaelfidler please email me with the bug you are seeing jason@socialmedian.com

also, looks like we need to enable person to person commnications on socialmedian!
Reply


Equalman,
Jul 23, 2008
Whole Foods, Comcast and JetBlue do a great job of following what is said about their company. It's free marketing research! http://search.twitter.com/ is a great tool to figure out what people are saying about you or your brand
Reply


Alex S,
Jul 23, 2008
Twitter can definitely be used as a business tool. Promoting your business? Check out Wubud... Real time market research - perfect, put your product into summize and see what people really think... Pre web 2.0 you'd pay a lot of money for that! More twitter business uses on http://onlinerecruiter.blogspot.com/2008/07/twitter-useful-for-business-or-just-bit.html
Reply


Porch Light Scott,
Jul 23, 2008
I am part of the re.net crowd that is adopting social media to create transparency and innovation in Real Estate. Many of the early adopters gather on Twitter....truth be told, Between Twitter and FriendFeed, this is where i get most of my industry news.
Reply


Jwalker,
Jul 23, 2008
I think Twitter can be used as a business tool. Just look at what Southwest Air, Zappos and others are doing with it. I think it's really a question of what you want to accomplish with tools like Twitter and then work it into the framework of your business.
Reply


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37 Clips

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Nikki Pilkington
Jasongoldberg
Sarahcrisman
Hyperkinesis
Texburgher
Gabriela
Ptamaro
Mokargas
Elclark
Cristi
Turutosiya
Willem
Warrenss
Mseasons
Cemarlotte
Kendra
Deneyterrio
Swheaton
Epilkington
Ghennipher
Michaelfidler

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