socialmedian: MediaPost Publications - AdBrite Jumps Into the Behavioral Targeting Fray

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MediaPost Publications - AdBrite Jumps Into the Behavioral Targeting Fray - 07222008

Submitted by J Deragon

Jul 22, 2008

Summary

AdBrite now offers behavioral targeting across the more than 70,000 sites within its network. The San Francisco-based company announced the news at OMMA Behavioral on Monday, along with the claim that it has become the largest ad network (in terms of sites available), to offer behavioral targeting.

"This is really just applying a new form of targeting to our existing network," said Paul Levine, AdBrite's vice president of marketing. "So as soon as we switched it on, we became the largest behavioral targeting network in terms of number of sites. Our best guess was that ValueClick had the largest number of behaviorally targeted sites available. Our site count is five times theirs." Read the full article

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