It's been nearly 4 years since news aggregation site Techmeme (or tech.memeorandum, as it was called back then) launched to the world. Since then it's grown to be the leading aggregator of tech news in the blogosphere. There have been no shortage of pretenders to the throne over the years, particularly from startups hoping to crack the elusive "personalization" nut. What could be better than a personalized, automatically filtered page of news for you to peruse over your coffee each day? However Techmeme founder Gabe Rivera has been consistently skeptical of personalized news over the years, claiming that it's too hard a problem.
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Well, let's welcome the latest startup to try for a personalized news service: DailyPerfect. This app has been built on the company's "predictive personalization technology"and claims to predict what news a user will want to see simply by analyzing the person's name.
Based on your NAME? What if there's someone with the same name who shows up alongside you on every search, but with whom you have nothing in common, like, say, ME? Seems a primitive way to start, seems like it should start with your existing social media footprint.